Disruptive makes the film that tells your story, then builds the engine that sells it.
Disruptive makes the film
that tells your story, then builds the engine that sells it.
About
Brand and growth partner.
Family-office-backed.Welcome to the D-Suite. Disruptive brings together a team and network of global experts, special advisors, world-class talent, change-makers and sector-defining organisations to amplify your impact.
Serving as an extension of your team, we support and deliver on strategy, creative, production, amplification and the systems to enhance your capabilities and expand your competitive edge.
Disruptive’s focus is growth. We take brands from story to revenue: the film that tells it, the engine that sells it, tested against real pipeline and scaled where it converts. We stay in until it works.
Our partners acknowledge the power of disruption.
Serving premium brands since 2018, with over 1.8 billion views. Disruptive has helped leaders, businesses, brands and agencies from Hollywood to Bollywood and the Middle East tell their stories in compelling ways.
In-depth interviews that uncover the lessons behind your leadership.
Authentic communication tool for current and future leaders, in your own words and your own voice. AI clones are available for executive interviews.
David Beckham
Jean-Claude Van Damme
Oliver Stone & MoVlogs
The right celebrity name, matched to your brand and written into the story.
From AAA talent and sports celebrities to macro and micro influencers: actors, musicians, global experts and household names, across all regions and markets.
Your brand’s audio DNA: a signature sound that reflects its essence.
We craft it, then carry it across advertising, devices, spaces and branded content.
Silver · Middle East Transformational Awards “The Sound of Togetherness”
We are master storytellers and passionate about creating high-impact content, working with some of the world's top leaders, businesses, brands and agencies
Beyond the film
Sales and marketing engine that goes beyond the film, turning your story into revenue.
We ingest your film and key material, test and scale on a real pipeline to achieve your brand objectives.
The engine
Gates + follow-uphuman approvals, automated follow-ups, AI caller
Closed intelligence loopreal-world feedback from the pipeline, plus current trends
Measured in CRM
SSI Management SystemSovereign Super Intelligence that manages and orchestrates across your organisation.Available to select partners
Tested + refined on real pipeline. What works is scaled.
Disruptive is a brand and growth partner that goes beyond the film.
We make the story, build the machine that sells it, amplify it, and stay until it works.
Contact
Onboard now so we can identify if we're a match,
where the synergies are, and how we can support your goals.
How we partner
For production and content. Scoped, fixed, paid in stages.
Less up front. A percentage of the revenue we help create.
Where we believe in the brand.
The last two apply to the Disruptive engine,
and mean we only do well when you do well.
Watch the film 0:48
The power of celebrity
David Zennie, founder and CEO of Disruptive,
with David Beckham on set in London.
Helping brands and celebrities build deeper connections and deeper conversations with their customers and fan base. As DeFi and Web3 mature, the possibilities in this space will keep growing, as customer turns into community.
David Zennie, Founder and CEO, Disruptive
The power of purpose
Teaming up with the Muscles from Brussels in a fight for good. Jean-Claude Van Damme signs with Disruptive to develop his brand further, across films, brand partnerships and social media.
From action hero to a hero who takes action. Plans for a purpose-driven warrior.
Disruptive
Changing the narrative
David Zennie with Oliver Stone and MoVlogs at Ling Ling,
Royal Atlantis, Dubai, during COP28.
Enlighten the public through knowledge, and dispel fears rooted in misinformation.
The message of Nuclear Now
Impact and the future of marketing
The future of marketing is not just about how big a brand can get, but how good it can be.
David Zennie at The Marketing Society annual event
Al Wadi Dialogue
The future of storytelling
David Zennie, honorary guest speaker
at the Al Wadi Dialogue, AlUla.
The end of a film is merely the beginning of a larger journey for the audience.
David Zennie, AlUla
A new way of doing business
David Zennie at the Arabian Business UAE Forum,
Dubai, UAE.
Web 2 is flat, it’s transactional, it’s producer-consumer. Web 3 is immersive and it’s changing that dynamic to a multi-stakeholder situation. The future is community.
David Zennie, Arabian Business UAE Forum
Leaders on Purpose
Leaders on Purpose founders with David Zennie.
We align the CEO agenda with the global agenda.
Leaders on Purpose
Featured work
This policy explains how Disruptive Art Production LLC (“Disruptive”, “we”) handles personal information on this website. In short: we only collect what you choose to send us, we use it to reply and to prepare for your call, and we never sell it.
Disruptive Art Production LLC, Dubai, United Arab Emirates. For anything about your information, email hello@disruptive.ae.
We don’t use analytics, advertising or tracking cookies on this site, and we don’t build profiles of visitors.
To reply to you, arrange and prepare for meetings, send any proposal you ask for, and keep a record of our conversations. We won’t send you marketing unless you ask for it, and we don’t sell or rent your information.
Only the people at Disruptive, and trusted contractors, who need it to work on your enquiry; the services above that carry email, calendar and hosting; or authorities, if the law requires it. Everything you send us is treated as confidential.
For as long as we need it to answer you and to manage any work that follows. After that we delete or anonymise it, unless the law requires us to keep it longer.
The site runs over HTTPS and access to what you send is limited to the people who need it. No transmission over the internet is completely secure, so if something is especially sensitive, tell us and we’ll find another way to receive it.
Under the UAE’s Personal Data Protection Law (Federal Decree-Law No. 45 of 2021) and, where they apply to you, other laws such as the EU’s GDPR, you can ask to see, correct or delete the information we hold about you, or withdraw your consent. Email hello@disruptive.ae and we’ll respond promptly.
This site is for businesses and professionals. It isn’t directed at anyone under 18, and we don’t knowingly collect their information.
If we change how we handle information, we’ll update this page and the date at the top.
These terms cover your use of this website, run by Disruptive Art Production LLC (“Disruptive”, “we”) of Dubai, United Arab Emirates. By using the site you accept them; if you don’t, please don’t use it.
The site is here to show our work and to let you get in touch. Please don’t try to break it, overload it or get into parts of it you aren’t meant to, don’t copy its content in bulk, and don’t send anything unlawful or harmful through its forms.
The films, photographs, stories, designs, the Disruptive name and logo, and everything else on the site belong to Disruptive or to the clients and partners who have allowed us to show them. You’re welcome to watch them and share links to them. You may not download, copy, edit, republish or use any of it commercially without our written permission.
Client and partner names, logos and trademarks belong to their owners. They appear here to describe work we have made and don’t suggest any other endorsement.
Our films play through Vimeo’s player, and Vimeo’s own terms apply to that player.
Sending us a brief or booking a call doesn’t create an agreement or commit either of us to working together; any project is covered by a separate written agreement. Calls booked through the Google Calendar page can be moved or cancelled from the invitation. Please only send us information you’re entitled to share. We treat it as confidential, as our privacy policy explains.
Links to our social pages, to the publications behind our news stories and to other sites take you to services run by others. We aren’t responsible for their content or how they work.
We work to keep the site accurate and available, but it is provided “as is”, without warranties of any kind, and parts of it may change or be unavailable from time to time.
To the extent the law allows, Disruptive isn’t liable for any indirect or consequential loss arising from your use of the site or from relying on its content. Nothing in these terms limits any liability that can’t be limited by law.
We may update these terms from time to time; the date at the top shows the current version.
These terms are governed by the laws of the United Arab Emirates as applied in the Emirate of Dubai, and the courts of Dubai have jurisdiction over any dispute about them.
Questions about these terms? Email hello@disruptive.ae.
