Rewrite the rules of the game.

Disruptive is your strategy, innovation, creative and production partner.
We work as an extension of your team, blending human and artificial intelligence with the latest technology to solve real problems.

Brand storytellingFilm and video productionAI video productionCreative direction and designSonic brandingBrand strategy and positioningCelebrity and influencer partnershipsGlobal and regional headlinesDigital marketing and advertisingGo-to-market strategyLead generationStrategic advisoryInvestment readiness and capital raise

New releaseAI brand film · 2026

SkyetelDistance to Connection

Featured work

Films that move you

Signature formats

Ideas we've built to scale

Executive Interviews

In-depth interviews that uncover the experiences, milestones and lessons that shape your leadership.

Each one becomes a lasting communication tool for current and future leaders.

Community Flux

A co-created musical experience that transforms teams through collective flow.

It builds connection, strengthens culture and brings your values to life, as live events, team-building sessions, keynotes or workshops.

Sonic Branding

Your brand’s audio DNA: a sound that reflects its essence.

We craft it, then carry it across every touchpoint, from advertising and devices to spaces and branded content.

Silver · Middle East Transformational Awards “The Sound of Togetherness”

David Zennie and David Beckham talking on a film set in London Watch the film 0:48

Behind the scenes

On set with David Beckham

David Zennie, founder and CEO of Disruptive, with David Beckham on set in London.

As businesses transform, there is unlimited potential for the corporate world to do good. There is more than enough room to make a profit while also driving impact.

David Zennie, Founder and CEO

About

The future belongs to the pioneers who embrace paradigm shifts.

Disruptive brings together a team and network of global experts, special advisors, world-class talent, change-makers and sector-defining organisations to amplify your impact.

Serving as an extension of your team, Disruptive provides strategic, innovative, AI, creative and production solutions to enhance your capabilities and expand your competitive edge.

Disruptive supports leaders, businesses, brands and agencies to achieve their objectives while blending human intelligence and artificial intelligence to provide a holistic end-to-end solution, paving the way towards future-fit market creation.

  • LeadersCEOs and executives with a story to tell
  • BusinessesOrganisations creating new markets
  • BrandsMarketers who need a competitive edge
  • AgenciesTeams who need a production partner

Contact

Let's co‑create.

Tell us what you're building. We'll come back with the right team, whether that's a strategy sprint, an AI pilot or a full production.

Studio
Dubai, United Arab Emirates

Disruptive news

More stories

Request a meeting

Tell us about your project